Our impact

Every year, we provide support to thousands of people in the film, TV, and cinema industry. Our goal is to help people out of need. 

As well as supporting individuals, we also work with the industry to try and change problematic behaviours, practices, and cultures – ways of working which are often at the root of the personal and professional challenges faced by people in the industry. By seeking to drive strategic change, we aim to help prevent problems from arising in the first place.

What we’re trying to achieve through our work

There are three longer-term outcomes that we’re trying to achieve through our work with individuals and the wider industry: 

• To improve people’s financial, mental, physical and social wellbeing 
• To enable equitable access to opportunities and to support retention of people in the industry, regardless of their background or circumstances 
• That the industry values and champions healthy working practices and culture 

By achieving these outcomes, we want to ensure that people feel able to remain and thrive in the industry, regardless of their circumstances and background. 

However, in order to understand our effectiveness in creating meaningful changes – our impact – we need to measure and analyse everything we do. This involves setting clear, measurable objectives, collecting data on various indicators of achievement, and systematically evaluating the effects of our work. This allows us to understand how well we are serving those we support, highlighting areas of success and areas needing improvement. The insights we gain also inform our decision-making and strategic planning, ensuring that our range of activities is continually evolving to reflect the constantly changing needs of the people we support. 

Embedding a culture of impact and evaluation

We are working to embed a culture of impact and evaluation throughout every area of our activities. Most of this work is done in the background, but public-facing elements will include the publication of an annual Impact Review. 

Our impact journey is about understanding, evaluating, and improving and is a constant process of learning, adapting, and influencing. By embedding a culture of impact and evaluation, we are not just dreaming of a better future for the industry but actively shaping it.