Our new ambassadors programme launches

With celebrated careers on both sides of the camera in film and TV, our new ambassadors all have a shared commitment to supporting behind the scenes talent 
16 January 2025 
An image of Amma Asante, David Morissey, Kit de Waal and Marverine Cole, with text reading "Meet our new ambassadors" along the bottom of the image.

The Film and TV Charity’s first official ambassadors have been confirmed as director and filmmaker Amma Asante MBE, actor and producer David Morrissey, screenwriter Kit de Waal, and award-winning journalist and broadcaster Marverine Cole.

A portrait photo of multi-award-winning filmmaker, Amma Asante
Change takes time, and I’m looking forward to joining the Charity’s team on their journey to a more supportive and inclusive environment for all.
Amma Asante, BAFTA-winning filmmaker 

Cross-industry representation

With celebrated careers on both sides of the camera in film and TV, all four were invited to join the Charity’s ambassador programme because of their shared commitment to supporting behind the scenes talent.

Each of them has also demonstrated a passion for the Charity’s mission to create an industry that’s a happy, healthy, and inclusive place to work by improving wellbeing and promoting healthier working practices and culture.

I’m passionate about the industry becoming more inclusive, and we have to create an environment that enables that.
David Morrissey, Actor and Producer 

Celebrating 100 years

The ambassadors programme launches as the Film and TV Charity looks to the future following a year marking the organisation’s centenary. Celebrating 100 years of support for industry workers, the year culminated in a reception at Buckingham Palace, hosted by the organisation’s Patron, His Majesty King Charles III.

Looking ahead to 2025, with the imminent launch of the latest Looking Glass Survey report, the next phase of the Reel Impact programme for mid-senior level Black and Global Majority workers and organisations, and ongoing work to develop pan-industry mental health standards, there is much for the ambassadors to lend their support to.

As an ambassador I want to champion the Charity’s work to support everyone behind the camera, especially people working outside of London.
Kit de Waal, Award-winning writer 

Our ambassadors

  • Amma Asante: BAFTA-winning filmmaker
  • David Morrissey: Actor and producer
  • Kit de Waal: Award-winning writer
  • Marverine Cole: Award-winning broadcast journalist
The Charity’s commitment to providing essential support is something I deeply believe in. I look forward to working with the team to address the issues facing our industry, as well as continuing to advocate for better support for the freelance community.
Marverine Cole, Award-winning Broadcast Journalist 

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